Course Curriculum

    1. Course Disclaimer

    2. How to Navigate this Course

    3. Why are You Here?

      FREE PREVIEW

    4. About this Course

      FREE PREVIEW

    5. Packaging is Value

    6. Your Package

    7. reDesign Presentation: Slide Deck Information

    8. reDesign Presentation: Steps for Success

    1. Marketplaces and Course Introduction

    2. Retail Category Audit and POG

    3. Retail Audit Example #1

    4. Retail Audit Example #2

    5. Category Research Intro

    6. The Market Research Process

    7. Market Research Workbook

    8. Retail Audit

    9. Retail Audit Structural Outline

    10. Market Research Project - Retail Audit

    11. Category Research Workbook

    12. Category Research Instructions

    13. Market Research Project - Category Research and Retail Audit

    14. Knowledge Check: Market Research

    1. Introduction to Brainstorming and Ideation

    2. Brainstorming and Ideation Workbook

    3. Creative Thinking and Brainstorming

    4. 100 Ideas

    5. Ideation

    6. Step 1. Pick your Top 30 Ideas

    7. Step 2. Create and Define Standards

    8. Step 3. Rate Your Ideas

    9. Step 4. Analyze Your Top Three Ideas

    10. Step 5. Review and Decide

    11. reDesign Presentation: Brainstorming & Ideation

    1. Start Designing Your Package!

    2. Box It Now Tutorial

    3. Pacdora Tutorial

    4. reDesign Presentation: Package Identification

    1. Perception Introduction

      FREE PREVIEW

    2. Perception Workbook

    3. Perception | Shaking Things Up

    4. Sensory Processing

      FREE PREVIEW

    5. Read and Discuss: Sensory Processing

    6. Von Restorff Effect

    7. Perception | Appearances are Everything

    8. Gutenberg Diagram

    9. Constancy

    10. 3D Perception

    11. Perception | Look Around You

    12. Law of Pragnanz

    13. Figure/Ground Relationship

    14. Proximity

    15. Closure

    16. Perception | But Can You Read It?

    17. Highlighting

    18. Alignment

    19. Readability

    20. Legibility

    21. Perception | Examples from the Real World

    22. Perception Ideation

    23. reDesign Presentation: Perception

    24. Knowledge Check: reDesign for Attention

    1. Typography Introduction

    2. Typography Workbook

    3. Typography

    4. The Power of Typography

    5. How to Choose a Font

    6. reDesign Presentation: Typography

    7. Typography Links

    8. Typography Lecture by Dr. Hurley

    9. Color Theory Introduction

    10. Color Theory Workbook

    11. General Color Theory and Symbolism

    12. Color Theory for Print

    13. Product Color Psychology

    14. Color Theory Links

    15. Style Guide Examples

    16. reDesign Presentation: Style Guide

    17. Knowledge Check: Optimize Communication

About this course

  • $599.00
  • 180 lessons
  • 5 hours of video content

About the Instructor

Dr. Andrew Hurley

Founder and Associate Professor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped. Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.