Dr. Andrew Hurley
Founder and Associate Professor
About the instructor
Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped.
Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.
Pressure sensitive labels play an essential role in the packaging value chain – they enable your brand to stand out among the competition on the shelf and convey vital, sometimes lifesaving information. How much do you really know about the innovative technology that goes into developing these labels? By taking Pressure Sensitive Labels 101, you will learn first-hand the essentials of the world’s leading label type. Developed and taught by UPM Raflatac’s world-renowned experts, the Pressure Sensitive Labels 101 course includes an overview of the global pressure sensitive labels market, decoration technologies and market share, label construction, press converting, end use application, performance testing and so much more. Once you complete the course at your own pace, you will be equipped with the expertise and recognition to grow your business through operational efficiency, brand impact and sales.
This self-paced, online course will provide you an excellent foundation of the pressure sensitive labels market. Participants will learn to:
Understand the fundamentals of pressure sensitive labels - from composition to application and all of the stages in-between
Define the different categories for classifying Pressure Sensitive Labels including prime, variable and specials.
Identify the basic structure of a pressure sensitive label: face stock, adhesive and liner
Overview the manufacturing process employed to construct, coat, laminate, convert and apply a pressure sensitive label AND
Contribute knowledgeably to conversations regarding pressure sensitive labels.