The Packaging School
About the instructor
The Packaging School enables individuals, teams, and organizations to perform their best with engaging learning tools. We provide a professional community for you to learn, share, discuss, network, and grow while creating strategic partnerships with organizations and subject matter experts to deliver unbiased educational resources.
Email us at email@example.com or call us at 864-986-3033 for more information.
In this course, we are going to review design terminology, highlight important design theories, such as typography, color, imagery and materials. We are going to discuss how to best approach a project with your team and leverage iterative development to build winning designs. There is a lot of cover in packaging design, but this is the first step: making sure you have a solid foundation and workflow when starting a project. You will receive Dr. Andrew Hurley's RFP guides and the design brief template and strategies he's used to launch over 100 package designs to market.
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- Introduction to Package Development
- Fundamental Principles of Design
- Materials and Structure Workshop
- Prep Lab: Creative Thinking & Brainstorming
- Creative Thinking Brainstorming
- Ideation Selection
- Primary Display Panel
- Visual Design Workshop
- Ideation Selection Template
- Discussion: How do you brainstorm?