Introduction to Packaging Design Workflow
Course Description
In this course, we review design terminology, highlight important design theories such as typography, color, and imagery, and look at various materials. We discuss how to best approach a project with your team and leverage iterative development to build winning designs. There is a lot to cover in packaging design, but this is the first step: making sure you have a solid foundation and workflow when starting a project. You will receive Dr. Andrew Hurley's RFP guides and the design brief template and strategies he's used to launch over 100 package designs to market.
Course Curriculum
-
1
Introduction
-
Navigation Tutorial
-
Packaging Design Workflow Workbook
-
Introduction
FREE PREVIEW -
History of Packaging Design
-
Professional Roles and Functions
-
Package Design Workflow Overview
FREE PREVIEW -
The Packaging School's Design Workflow
-
Design Terminology
-
-
2
Branding Basics
-
Introduction to Branding Basics
FREE PREVIEW -
Trademark and Copyright
-
Color Theory and Symbolism
-
Typography
FREE PREVIEW -
Brand Development Lab
-
Style Guide Lab
-
Bonus Material Download: BIG Brand Style Guides
-
-
3
Starting a Project
-
Introduction to Starting a Project
FREE PREVIEW -
New Package Development Responsibilities & Timeline
-
Team Building
-
RFPs and Proposals
-
How to Create a Package Design Brief
-
Supply and Distribution Chain Maps
-
Package Design Brief
FREE PREVIEW -
Packaging Design Research
-
Category Audit & PoG
-
-
4
Package Development
-
Introduction to Package Development
FREE PREVIEW -
Fundamental Principles of Design
-
Materials and Structure Workshop
-
Prep Lab: Creative Thinking & Brainstorming
-
Creative Thinking Brainstorming
-
Ideation Selection
-
Ideation Selection Template
-
Ideation Selection Template
-
Primary Display Panel
-
Visual Design Workshop
-
Discussion: How do you brainstorm?
-
-
5
Design Refinement
-
Introduction to Design Refinement
FREE PREVIEW -
Prototyping Your Packaging
-
Making a Digital Comp
-
Digital Comp Softwares
FREE PREVIEW -
Sustainability Considerations
-
Survey Basics
-
6 Steps to a Good Questionnaire Design
-
Eye Tracking 101
-
-
6
Production Prep
-
Introduction to Production Prep
FREE PREVIEW -
Specifications & Production Comps
-
Planning for Production
-
Preflight Checklist
-
-
7
Bonus Content
-
Versatile Packaging
-
Brands Helping Us Pass the Time at Home
-
5 Tips for Your Next Logo Design
-
Top 5 Packaging Mishaps
-
What is the Gutenberg Diagram?
-
-
8
Wrap Up
-
That's a Wrap!
-
Exam Instructions
-
Final Exam
-
Survey
-
About the Instructor
Dr. Andrew Hurley
Founder and Associate Professor
Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped.
Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.