packaging-design-strategy

CPS-C12 Packaging Design Workflow

Taught by Dr. Andrew Hurley
Free Preview Buy $399.00
Dr. Andrew  Hurley
Dr. Andrew Hurley
Founder and Associate Professor

About the instructor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped.
Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.

Email us at info@packagingschool.com or call us at 864-412-5000 for more information.

In this course, we review design terminology, highlight important design theories, such as typography, color, imagery, and materials. We discuss how to best approach a project with your team and leverage iterative development to build winning designs. There is a lot of cover in packaging design, but this is the first step: making sure you have a solid foundation and workflow when starting a project. You will receive Dr. Andrew Hurley's RFP guides and the design brief template and strategies he's used to launch over 100 package designs to market.

Course Contents

21 Videos
1 Quiz
14 Multimedia
3 Texts
7 PDFs
1 Disqus
2 Downloads
6.0 hrs

Course Curriculum