Dr. Andrew Hurley
Founder and Associate Professor
About the instructor
Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped.
Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.
Email us at email@example.com or call us at 864-412-5000 for more information.
In this course, we review design terminology, highlight important design theories, such as typography, color, imagery, and materials. We discuss how to best approach a project with your team and leverage iterative development to build winning designs. There is a lot of cover in packaging design, but this is the first step: making sure you have a solid foundation and workflow when starting a project. You will receive Dr. Andrew Hurley's RFP guides and the design brief template and strategies he's used to launch over 100 package designs to market.
- Introduction to Package Development FREE PREVIEW
- Fundamental Principles of Design
- Materials and Structure Workshop
- Prep Lab: Creative Thinking & Brainstorming
- Creative Thinking Brainstorming
- Ideation Selection
- Ideation Selection Template
- Primary Display Panel
- Visual Design Workshop
- Discussion: How do you brainstorm?