Introduction to Package Printing


Course Description

This course will overview the different printing methods such as flexography, lithography, gravure, screen printing, and digital printing. You will learn how these processes impact your packaging cost and quality. We will tie in the graphic development workflow including color management strategies, artwork generation, pre-press workflows, plate making and going to print—colors, roll and sheet stock technical specifications, timelines, budgets, and tips & tricks from industry veterans.

Course Curriculum

About the Instructor

Dr. Andrew Hurley

Founder and Associate Professor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped. Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.