Course Curriculum

    1. Course Disclaimer

    2. Navigation Tutorial

    3. Important Note!

    4. About This Course

    5. A Quick Survey

    6. How Important Is Package Design?

      FREE PREVIEW

    7. Packaging Is Value

      FREE PREVIEW

    8. Schedule

      FREE PREVIEW

    9. Downloadable Workbook

    1. Research Your Category Introduction

    2. Glossary Activity

    3. Retail Audit Introduction

    4. Planograms and Retail Audits

    5. Retail Audit Worksheet

    6. Elemental Analysis: Part 1

    7. Regulations Check

    8. Elemental Analysis: Part 2

    9. Research Your Category Reflection

    1. Brainstorming, Evaluating, and Prototyping Introduction

    2. Glossary Activity

    3. Brainstorming Introduction

    4. Brainstorming Methods: Lotus Blossom

    5. Brainstorming Methods: Idea Box

    6. Brainstorming Methods: SCAMPER

    7. Evaluating Introduction

    8. Evaluating Introduction

    9. Evaluating Step 1: Pick Your Top 20 Ideas

    10. Evaluating Step 2: Create and Define Standards

    11. Evaluating Step 3: Rate Your Ideas

    12. Evaluating Step 4: Analyze Your Top 3 Ideas

    13. Prototyping Introduction

    14. Prototyping | Hack Prototypes

    15. Evaluating Step 5: Review and Decide

    16. Prototype Your Ideas Reflection

    1. Package Design Introduction

    2. Package Design Logbook

    3. Glossary Activity

    4. Elemental Analysis Review

    5. Design Your Package Graphics

    6. Consistency | Design for Consistency Introduction

    7. Consistency | Typography

    8. Consistency | How To Choose A Font

    9. Consistency | Readability

    10. Consistency | Legibility

    11. Consistency | Examples from the Real World - Readability and Legibility

    12. Consistency | Product Color Psychology

    13. Consistency | Examples from the Real World - Color

    14. Consistency: Style Guide Examples

    15. Consistency | Style Guide Activity

    16. Placement | Design for Placement Introduction

    17. Placement | Gutenberg Diagram

    18. Placement | Examples from the Real World - Gutenberg Diagram

    19. Placement | Rule of Thirds

    20. Placement | Examples from the Real World - Rule of Thirds

    21. Placement | Design for Placement Updates

    22. Attention | Design for Attention Introduction

    23. Attention | Sensory Processing

      FREE PREVIEW

    24. Attention | Examples from the Real World - Sensory Processing

    25. Attention | Von Restorff Effect

    26. Attention | Examples from the Real World - Von Restorff Effect

    27. Attention | Figure-Ground Relationship

    28. Attention | Examples from the Real World - Figure-Ground Relationship

    29. Attention | Chunking

    30. Attention | Examples from the Real World - Chunking

    31. Attention | Design for Attention Updates

    32. Connect | Design to Connect Introduction

    33. Connect | Biophilia Hypothesis

    34. Connect | Examples from the Real World - Biophilia Hypothesis

    35. Connect | Storytelling

    36. Connect | Examples from the Real World - Storytelling

    37. Connect | Social Proof and Authority

    38. Connect | Examples from the Real World - Social Proof and Authority

    39. Connect | Design to Connect Updates

    40. Simplicity | Design for Simplicity Introduction

    41. Simplicity | Ockham's Razor

    42. Simplicity | Examples from the Real World - Ockham's Razor

    43. Simplicity | Progressive Disclosure

    44. Simplicity | Examples from the Real World - Progressive Disclosure

    45. Simplicity | Heuristics

    46. Simplicity | Picture Superiority Effect

    47. Simplicity | Iconic Representation

    48. Simplicity | Examples from the Real World - Heuristics, Picture Superiority Effect, Iconic Representation

    49. Simplicity | Design for Simplicity Updates

    50. Usability | Design for Usability Introduction

    51. Usability | Flexibility-Usability Tradeoff

    52. Usability | Examples from the Real World - Flexibility-Usability Tradeoff

    53. Usability | Affordances

    54. Usability | Examples from the Real World - Affordances

    55. Usability | Design for Usability Updates

    56. Sustainability | Design for Sustainability Introduction

    57. Sustainability | Sustainability in Paperboard

    58. Sustainability | Recent Innovations in Packaging Sustainability

    59. Sustainability | Sustainable Disposal of Packaging

    60. Sustainability | Examples from the Real World - Sustainability

    61. Sustainability | Design for Sustainability Updates

    62. Design Your Package Activity

    63. Design Your Package Reflection

    1. Digitize Your Prototype Introduction

    2. Glossary Activity

    3. Digitize Your Prototype Activity

    4. Box It Now Tutorial

    5. How to Print Your Box

    6. Digitize Your Prototype Reflection

    1. Conclusion

    2. Final Reflection

    3. Course Survey

    4. Share Your Accomplishment

    5. Keep Learning

About this course

  • $399.00
  • 108 lessons
  • 1.5 hours of video content

About the Instructor

Dr. Andrew Hurley

Founder and Associate Professor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped. Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.