Introduction to Leveraging Human Factors in Packaging Design


Course Description

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance. This course applies these concepts to modern packaging systems to show you how to win over any consumer, regardless of gender, race, or culture.

Course Curriculum

    1. Course Disclaimer

    2. Welcome to Human Factors

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    3. How to Navigate the Course

    1. Perception Introduction

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    2. Sensory Processing

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    3. 3D Perception

    4. Alignment

    5. Closure

    6. Constancy

    7. Face-ism Ratio

    8. Figure/Ground Relationship

    9. Gutenberg Diagram

    10. Highlighting

    11. Iconic Representation

    12. Law of Pragnanz

    13. Proximity

    14. Signal to Noise

    15. Threat Detection

    16. Perception Application

    1. Introduction to Cognition

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    2. Working Memory

    3. Hidden Messaging

    4. Accessability

    5. Biophilia Hypothesis

    6. Ben Franklin Effect

    7. Classical Conditioning

    8. (Mere) Exposure Effect

    9. Immersion

    10. Legibility

    11. Mnemonic Device

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    12. Picture Superiority Effect

    13. Progressive Disclosure

    14. Readability

    15. Recognition Over Recall

    16. Rosetta Stone

    17. Serial Position Effect

    18. Shaping

    19. Von Restorff Effect

    20. Emotion

    21. Social Proof and Authority

    22. The Tiger Woods Strategy

    23. Storytelling

    24. Availability Misweighing Effect

    25. Cognition Application

    1. Introduction to Appeal

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    2. Archetypes

    3. Anthropomorphic Form

    4. Attractiveness Bias

    5. Baby Face Bias

    6. Cognitive Dissonance

    7. The Divine Proportion

    8. The Golden Ratio

    9. Rule of Thirds

    10. Framing

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    11. Most Average Facial Appearance Effect

    12. Propositional Density

    13. Savanna Preference

    14. Scarcity

    15. Waist-to-Hip Ratio

    16. Appeal Application

    1. Introduction to Decisions

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    2. Decision Making

    3. Decision Making Biases

    4. Heuristics

    5. Shoppers vs. Consumers

    6. Aesthetic-Usability Effect

    7. Expectation Effects: Buyer Behavior

    8. Pygmalion Effect: A Case Study

    9. Form Follows Function

    10. Hierarchy of Needs

    11. Life Cycle

    12. Ockham's Razor

    13. Performance vs. Preference

    14. Scaling Fallacy

    15. Ergonomics

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    16. Affordances

    17. Decisions Application

    1. Conclusion

    2. Course Survey

    3. Human Factors Checklist

About this course

  • $399.00
  • 80 lessons
  • 3 hours of video content

About the Instructor

Dr. Andrew Hurley

Founder and Associate Professor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped. Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.

Contact Us

  • Email

    [email protected]

  • Call

    864-412-5000

  • Visit

    640 South Main Street
    Greenville, SC 29601