ELEC-E03 Leveraging Human Factors in Packaging Design

ELEC-E03 Leveraging Human Factors in Packaging Design

Taught by Dr. Andrew Hurley
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Dr. Andrew  Hurley
Dr. Andrew Hurley
Founder and Associate Professor

About the instructor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped.
Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.

Reach out at andrew@drandrewhurley.com

Ergonomics (or human factors) is the scientific discipline concerned with the understanding of interactions among humans and other elements of a system, and the profession that applies theory, principles, data and methods to design in order to optimize human well-being and overall system performance.

Hurley applies these concepts to modern packaging systems to show you how to win over any consumer, regardless of gender, race, or culture with your packaging designs.

Course Contents

72 Videos
2 Multimedia
4 Disqus
4.0 hrs

Course Curriculum