Introduction to Augmented Reality

Course Description

The last piece of real estate a brand has full control over is their packaging—and Augmented Reality is a way to infinitely expand that engagement with the consumer. It’s rare that brands have access to customers through the marketplaces they sell in, yet AR experiences allow you to interact with your customer in ways only dreamt of until now. Packaging is Powerful and in this short course, you’ll be exposed to more than 20 AR examples on the shelf right now. You’ll also be introduced to our Packaging AR Development storyboard where we’ll walk you through how to develop your own packaging AR experience. Finally, you get a snapshot of several ways you can leverage AR to attract and retain shopper attention—and deepen the relationship between your brand, your product, and your consumer through packaging.

Course curriculum

  • 1

    Augmented Reality for Packaging

    • Introduction

    • Examples in Packaging

    • Software Developers

    • 19 Crimes: A Case Study

    • AR Project Checklist

    • Wrap Up

    • Tell Us Your Thoughts!

    • Survey

About the Instructor

Dr. Andrew Hurley

Founder and Associate Professor

Packaging and entrepreneurship came together at an early age for Dr. Andrew Hurley. As a young boy, he molded and sold pewter figurines, but inadequate shipping materials led to breakage. Frustrated, he set to researching better packaging alternatives … and he hasn’t ever stopped. Dr. Hurley is an Associate Professor at Clemson University in the Department of Food, Nutrition, and Packaging Sciences. He leads the packaging design emphasis area, where he researches how to leverage packaging to solve even the toughest supply chain challenges.

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    640 South Main Street
    Greenville, SC 29601